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About The Book
A BRIEF HISTORY
BEAT THE CAR SALESMAN, with its five-step car-buying system, was authored by consumer advocate and former car salesman Michael Royce.

In 1996, Michael self-published the first edition of his book. Sold in stores nationwide, the book was an immediate success and the first printing quickly sold out.
Beat The Car Salesman by Michael Royce
In 1997, Michael updated and expanded his book and the newly-revised edition was published by Avon Books (an imprint of HarperCollins), the world's largest publisher of mass-market paperbacks.
Beat The Car Salesman - Pocket Edition 2002In 2002, a handy pocket edition of BEAT THE CAR SALESMAN arrived in stores.

Published by American Media Inc, this new edition was available at Wal-Mart, K-Mart and Target stores - and quickly disappeared from store shelves.


Over one million copies now in print!
In 2003, Michael chose to cease publication of his book and, instead, offer its entire contents here on the Internet free-of-charge. You can read the latest edition by clicking here.

About Michael Royce


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