|About The Book|
A BRIEF HISTORY
|BEAT THE CAR SALESMAN, with its five-step car-buying system, was authored by consumer advocate and former car salesman Michael Royce.|
In 1996, Michael self-published the first edition of his book. Sold in stores nationwide, the book was an immediate success and the first printing quickly sold out.
|In 1997, Michael updated and expanded his book and the newly-revised edition was published by Avon Books (an imprint of HarperCollins), the world's largest publisher of mass-market paperbacks.|
|In 2002, a handy pocket edition of BEAT THE CAR SALESMAN arrived in stores.|
Published by American Media Inc, this new edition was available at Wal-Mart, K-Mart and Target stores - and quickly disappeared from store shelves.
Over one million copies now in print!
|In 2003, Michael chose to cease publication of his book and, instead, offer its entire contents here on the Internet free-of-charge. You can read the latest edition by clicking here.|
|About Michael Royce|
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