|
Recap - Step One:
Understanding The Car Salesman's Game
The car salesman's goal:
- He wants to sell you a car that is in stock.
- He wants to sell you that car at the highest possible price.
- He wants to sell you that car today.
When you're on the sales lot:
- He tries to get you to trust him.
- He asks you questions to learn as much about as you he can.
- He tries to get you emotionally-charged about a car that is in stock.
- He tries to get you to test drive that car in order to raise your "emotional temperature."
When you're in the office for negotiations:
- No matter how much you offer to pay for the car, the salesman will say it's not enough.
- He is constantly testing you to determine how much more money you can spend and how much you know about his business.
- In order for him to win his game, he has to be in control of you and the entire buying situation.
- The negotiation ends when they are convinced that you can not, or will not, go any higher in your price -- and they are making a profit, even a minimal one.
When you're in the Business Office:
- The Business Manager is actually a salesperson working on commission.
- Almost everything the Business Manager offers you -- including your interest rate -- is negotiable.
Save time and hassles. Get a free price quote. Click here.
Home | Free Price Quotes | Hot Secrets | Car Buyer's School
Car Buyer's FAQ | Resources
About Michael Royce | Testimonials | Privacy Policy | Contact Us
Copyright © 1996-2008 Powersource Press LLC. All rights reserved.
Material on this site may not be excerpted, published or redistributed in any manner or form whatsoever without written consent. Violators will be prosecuted to the fullest extent. Beat The Car Salesman is a trademark owned by Powersource Press LLC. |
