|
Know Your Opponent
In any strategic game, the more you know about your opponent, the better. When you visit the dealership, the car salesman is going to ask you lots of questions in order to learn as much about you as he can. So to even the score, here are three important facts that you should know about him:
1. He needs you more than you need him.
The car salesman is under a lot of stress. If he doesn't sell a car, he doesn't eat or pay his rent. That's a lot to live with. In addition, his Sales Manager is constantly pressuring him to sell, sell, sell. So despite how cool and calm the salesman may appear on the surface, you can bet that underneath he's probably desperate to sell you a car.
2. He is not really in control.
The salesman operates under the illusion that he is in control, that he's running the show. In actuality, you have the final say. If, at any point, you are made to feel pressured or uncomfortable, you can always say "no" and walk away.
3. He can't be fully trusted.
When you ask the car salesman a question, he may give you an honest answer. Or he may lie. Or he may say he doesn't know the answer because he really doesn't know. Or he may say he doesn't know because he wants you to think that he's not as smart as he really is - that's a common ploy.
In other words, because the car salesman is under so much pressure to sell you a car, he may say anything to get you to buy. And he may do it under the guise of being a nice, sincere guy. So to protect yourself, remember this simple rule:
No matter how much you may like the car salesman...
No matter how friendly you may get with him...
No matter how much you think he's trying to help you...
...don't fully trust him.
 Aren't there any honest car salesmen?
Beat the car salesman. Get a free price quote. Click here.
Home | Free Price Quotes | Hot Secrets | Car Buyer's School
Car Buyer's FAQ | Resources
About Michael Royce | Testimonials | Privacy Policy | Contact Us
Copyright © 1996-2008 Powersource Press LLC. All rights reserved.
Material on this site may not be excerpted, published or redistributed in any manner or form whatsoever without written consent. Violators will be prosecuted to the fullest extent. Beat The Car Salesman is a trademark owned by Powersource Press LLC. |
 |
