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The 5 Rules For Negotiating the Selling Price

By Michael Royce
Consumer advocate, former car salesman

When you are at the dealership negotiating the price of your car or truck, keep in mind these five all-important rules:

Rule One:
Never appear anxious, worried, or desperate. Always remain calm, casual and willing to walk away from the negotiating table at any point.

Rule Two:
Never negotiate down from the sticker price. Always negotiate up from the invoice price.

Rule Three:
Whoever speaks first after an offer is in the weaker negotiating position.

Rule Four:
Never negotiate against yourself. Never raise your own bid until they make a counteroffer.

Rule Five:
Always raise your bid in small increments ($100 to $200) at a time.

These rules for negotiating are explained in greater detail in Step Five
of Michael Royce's free online Car Buyer's School.

You can avoid the negotiating games. Get a free price quote. Click here!


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