When you are at the dealership negotiating the price of your car or truck, keep in mind these five all-important rules:

Rule One:
Never appear anxious, worried, or desperate. Always remain calm, casual and willing to walk away from the negotiating table at any point.

Rule Two:
Never negotiate down from the sticker price. Always negotiate up from the invoice price.

Rule Three:
Whoever speaks first after an offer is in the weaker negotiating position.

Rule Four:
Never negotiate against yourself. Never raise your own bid until they make a counteroffer.

Rule Five:
Always raise your bid in small increments of $100 to $150 at a time.